We exist to deconstruct the meat grinder of massage and to rebuild the massage industry, so the next generation may thrive within the greatest era of all time.” -Shawn White, LMT

In this class you will explore the hardships of other massage therapists, the issues of our industry, and the tremulous times we are facing. It is designed to open a dialogue about the future and to create a community of allied wellness professionals. Its goal is to inspire, move, and motivate you to become engaged, empathize, and creativity navigate your career.

Category: Business and Ethics

Throughout this course you will learn,

  • What the Meat Grinder of Massage is
  • What the membership domino is and why it is so dangerous for our profession
  • Current events of our industry
  • How many institutions and instructors are failing our future massage therapists
  • The hands-off approach of the mega chains when it comes to sexual advances made by clientele
  • A plan to implement support groups for massage therapists
  • The potential framework to foster a new massage culture
  • The value of apprenticeships
  • How woeful it can be a new massage therapist and what we can do to help them
  • How we can sculpt ourselves to be an inspiration to others
  • How to critically think about our massage culture
  • How to have hope
  • How to become your own personal advocate

Live Learning Component of Course

In this course we discuss the Meat Grinder of Massage, what it is, how it affects massage therapists and the impact it has on our industry. By the completion of this course, you will have a firm grasp on how to advocate for yourself as an employee; possess the tools to effectively navigate the professional world of massage; have a quality understanding of the massage culture and how to influence it in a meaningful way; have the tools to help you avoid burnout and injury; and understand the nuances of leadership & business management.

This course is broken into four areas of study: Personal Advocacy & Employment, Mentorship & Culture, Avoiding Burnout & Injury, and Leadership & Business Management.

Live Course Subjects

Personal Advocacy & Employment: Whether you are an experienced massage therapist or new to the industry this class will serve as an invaluable asset to you. Throughout this course it will address reasonable expectations in terms of pay, quality of life and your responsibilities as an employee. It will discuss business management topics to help you empathize with future employers, and help you create, enforce, and maintain effective personal and professional boundaries.

Mentorship & Culture: This class focuses on the cultural breakdown of our profession, the contributing factors to this problem, and what we can do to uplift our peers.

Avoiding Burnout & Injury: Avoiding burnout and injury is critical to your career. You must take steps before you begin to hurt to protect your career. Throughout this course you will learn the factors that contribute to burnout and injury, what you can do to avoid them, and acquire tools to thrive as a licensed professional.

Leadership & Business Management: This class is an in-depth dive into the business world of massage. It will help you become a better employee, teammate, and leader. If you are an aspiring massage therapist who wants to build their own massage practice this class will serve as an essential and invaluable tool.